CNS Brand Guidelines

Guideline cover: the CNS Cloud Native Solutions logo on a green background with a wavy pattern
Contents: intro, logo, colours, typeface, visual style, identity, promo materials, social media
Our logo is the heart of our brand
“Logo” section
CNS emblem
Meaning of the emblem: a cloud and the number 5, the five principles of Cloud Native
CNS logo against a server room
Logo clear space
Logo on colour: allowed and forbidden combinations
Emblem on colour
Favicon
Co-branding with the Freedom Cloud logo
Incorrect use of the logo
“Colours” section
Brand colours
Colour combinations
“Typeface” section
Brand typeface Onest: weights from Regular to Black
Type hierarchy
“Visual style” section
Icons
Pattern
“Identity” section
Business cards
Folder and letterhead
Employee ID card
“Promo materials” section
Building wall banner: “Low latency and high quality”
Notebooks
Document tube with the logo
Billboard: “We build digital products from independent, self-managed services in the cloud”
T-shirt and tag with the emblem
Hoodies in two colours
“Social media” section
Social media avatar
Social media grid
Post templates
Instagram stories templates